Packaging is one of the most important elements of your organisation. In some cases, it forms the first introduction your products have to customers and therefore needs to make a good impression. Quality packaging can protect your products and attract customers. However, it’s easy to make packaging mistakes without even realising it. Fear not though! We’re here to help you identify these issues and solve them to create takeaway packaging your organisation can be proud of.

What Mistakes Should Be Avoided When Creating Custom Packaging 

It’s incredibly easy to overlook your brand identity when investing in food packaging. You’re concentrating so much on affordable and sustainable options that you forget to customise the packaging. Another common problem is prioritising aesthetics over the functionality of the packaging, leading to packages that are difficult to open or store. Major issues can occur if you haven’t fully considered packaged food safety and the unique requirements of each type of food.

Below are some of the most common packaging mistakes and ways that you can solve them.

Using too much text 

It can be tempting to include large paragraphs on your food packaging. After all, there are legal requirements for certain information that must be included on packaging. However, too much text can make the packaging look cluttered and difficult to read. It’s better to prioritise and simplify the essential points. You could break down chunks of text into bullet points. Icons and graphics can also help convey messages in a simple and comprehensive way. It can also be helpful to use a clear visual hierarchy to guide consumers to the most important information first.

Making your branding too small 

Small branding, such as logos and text, can make it difficult for consumers to recognise products as belonging to your brand. Your products could be overlooked and it’s difficult for consumers to build a relationship with your brand. Too small branding weakens your company’s image and it means products are less likely to make an impression on consumers. Small or hard-to-read branding can be also been perceived as a sign of lack of confidence or poor quality, which is the last thing you want.

It’s important to understand the dimensions of the packaging. You can do this by measuring food packaging to establish the best placement for your brand’s logo, ingredients and any other information you need. Your food packaging should be consistent across various products to help consumers identify your brand. From disposable food trays to paper cups and cake boxes, it should be clear to consumers that your products come from the same company.

Not proofreading every detail 

While innocent enough, typos and spelling mistakes can negatively affect your brand’s image. Mistakes look careless and unprofessional, which can make consumers question the quality of your products. Errors on custom designed packaging may also mean you don’t comply with labelling regulations. This could lead to investigations and hefty fines. Spelling mistakes and typos can also confuse consumers and they may not recognise allergens or safety warnings, leading to potential legal action.

Using a difficult to read font 

While it can be tempting to pick your brand’s colours for your food packaging, this may make the text difficult to read. For example, your brand colours may be purple and red, but red text on a purple background could be difficult for consumers to read. It’s a good idea to use bold, clear fonts with a high-contrasting colour from the packaging. The packaging should feature easy to read elements, such as your logo and product description. You should keep the packaging consistent and use the same fonts on various products. It’s advisable to use two to three complementary fonts to create variety while maintaining a cohesive look.

Why choose Ambican as your custom packaging suppliers

We’re experts on what does and doesn’t work with food packaging. Our products are high quality and competitively priced. There is a wide range of products to choose from food containers to bags and boxes. We specialise in custom packaging solutions that suit your brand’s exact specifications. You can choose custom sizes, shapes, colours, and printed designs, and be assured of timely production and delivery.

We distribute biodegradable, recyclable and compostable single use packaging that is kind on your wallet and the environment.

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Avoiding food packaging mistakes is crucial to ensure product safety, regulatory compliance, and consumer trust. Errors, whether they’re minor or big, can lead to legal issues, health risks, and a damaged brand reputation. It’s important that your company prioritises accuracy, readability, and quality in packaging design. Find out how Ambican can help create your custom designed packaging by contacting us today.